C2G Strengthens Attach Program with Tech Data Maverick through Icecat Catalogue

Resellers Now Have Access to Timely Cabling and Connectivity Data


TELFORD, UK — 12 November 2014C2G the preferred provider and trusted expert of high performance cabling and connectivity solutions, has announced that the newest C2G cable and connectivity products are now available through the Open Icecat catalogue, supporting the needs of UK and European channel partners for standardized product information. The partnership with Icecat strengthens the C2G Attach program currently in place between C2G and Tech Data-Maverick. Launched June 2014 as a strategic initiative, the partnership aims to increase resellers' margins via cross selling opportunities.

C2G, a global leader in cabling and connectivity, recognized the market need for accurate cable and connectivity recommendations and responded to the channel's requests by making the acquisition of data more efficient. Via the Open Icecat catalogue, C2G will provide timely data-sheets for existing and new product releases. This move creates a quick and more efficient way of communication between C2G resellers. Further, another 40,000+ Icecat partners will also benefit from the timeliness, completeness and accuracy of the catalogue. To get access to C2G data-sheets the ecommerce channel should register to the Open Icecat catalogue.

Denise Scarpelli, International Sr. Marketing Manager, says "We are very excited with the preliminary results of our work with Icecat and Tech Data-Maverick. We understand that while cables are a necessary component to any ecosystem, they are often overlooked. Our aim is to make finding, buying and selling cables as easy and effortless as possible."

C2G's Attach program recommends related cable products alongside high ticket items such as laptops, projectors, monitors and LFDs on Tech Data's "In Touch" ecommerce tool. All those product connections, standardized by Icecat, provide a more complete solution to customers that improves client satisfaction, eliminates uncertainty around connectivity options and increases average profit margins.

"At Tech Data-Maverick we are passionate about delivering simple-to-use, innovative sales tools and effective sales programs designed to give our resellers the best opportunities to save time and improve the bottom line," shares David Johnson, General Manager Maverick Europe. "That's why we are excited about the C2G Attach program powered by Icecat. It's a great cross selling initiative that just by the click of a button, a related cable and connectivity option will be available against thousands of everyday items sold via our 'In Touch' ecommerce tool."

Tech Data-Maverick resellers can also access the C2G content for free after registering with Icecat. C2G data-sheets contain marketing texts, standardized technical specifications, images, long and short descriptions, multimedia objects and PDFs. The product content is provided in CSV, XML and HTML formats.

Otto van Bentum, Region Manager UK of Icecat, adds "The Icecat global user network, editorial experience, technical flexibility and cost-effective solution for the ecommerce channel are the key points that made C2G choose Icecat as its content syndication partner responding to the main concerns of the channel about high standardization of data."

About IceCat

Icecat NV is an independent, worldwide publisher of ecommerce statistics and syndicator of product content. Icecat standardised millions of product data-sheets in 35 world languages and analyzes the performance of 9000+ brands. Its statistics are based on 2 billion annual product data-sheets downloaded by tens of thousands of connected ecommerce websites: online shops, ERP systems, comparison sites, purchase systems, rating portals and other applications.

Open Icecat is an open catalogue, part of Icecat's full catalogue, via which the product content for 285+ top technology brands is distributed for free (see complete list here).

About C2G

C2G, a brand of Legrand, is a global leader in Audio/Video and PC cabling and connectivity solutions since 1984. C2G delivers connectivity solutions renowned for superior quality, value, and innovation—all backed by an uncompromising commitment to customer service. C2G is widely known as the cabling and connectivity supplier of choice for industry leading integrators, technology resellers, and distributors across North America, EMEA, and Asia. In 2019 C2G joined Legrand | AV, a leading provider of innovative connectivity, mounting, racks, and display solutions for various audio video technologies. For more information, please visit C2G.

Telford-based C2G opened its UK operations in August 2008 and then officially launched at Channel Expo in May 2009. Working with value-added distribution partners, Tech Data UK, TDMaverick, and Tech Data Europe. C2G has quickly established a strong and extensive community of networking and A/V specialist partners in the UK and Europe.

Media Contact

Rozie Aslam
Marketing Manager, UK & EMEA