C2G Expands Channel Team to Drive Partner Growth

Experienced National Account Managers To Deliver New Partner Programme


TELFORD, UK — 27 October 2009C2G, the preferred provider and trusted expert of high performance cabling and connectivity solutions, has made further investments in the growth of its channel by appointing two experienced national reseller account managers and setting out plans for its first UK partner programme.

Following the appointment of Justin Hulls - who has been a well-known figure in the UK networking and cabling market for the past 18 years - as UK Sales Director, the company has brought in Fraser Henderson and Duncan Sibley, both of whom have extensive channel experience, as national key account managers to provide hands-on support for the company's growing community of UK reseller partners.

In addition, C2G is planning to announce the details of its first formal UK partner programme, which will provide additional resources, encouragement and rewards for resellers that actively take its products to market.

These new investments are a clear indication of the company's desire and determination to succeed in the UK, says Hulls. "C2G is absolutely committed to delivering positive results for its partners here in the UK. We have very quickly established a good rapport with networking resellers and specialist integrators, and we are starting to see good business development in key categories. We are now stepping up our game, making further investments and putting in place additional resources that will help our partners to accelerate their growth with our solutions."

As key account managers, Henderson and Sibley will be responsible for ensuring that resellers have the information, knowledge and resources that they need in order to win new business. They will also play a key role in rolling out the new C2G partner programme, details of which will be announced at the beginning of November. One of the key aims will be to drive sales growth in new product categories, says Hulls.

"C2G has the broadest and most innovative range of cabling solutions in the industry and we believe that there is much greater potential for resellers to add value and develop profitable, incremental business with our products. Our RapidRun® line of modular AV cables for example, is perfect for classrooms, digital signage and videoconferencing installations, and our VGA270™ monitor cables with rotating connectors provides tremendous flexibility and convenience for installers. With many more businesses now looking to make use of professional-quality video and audio across the network, we believe there are strong prospects for resellers to develop business in these areas and other emerging growth categories of the market."

USA-based C2G formally launched its UK operations in May this year at Channel Expo. Working through distribution partner Maverick, it has quickly established a community of networking and audiovisual specialist partners in the UK. Hulls was appointed to run the sales operations in May this year and with the addition of two key account managers, the company now has a team of 11 on the ground in the UK, operating out of offices in Telford.

About C2G

C2G, a brand of Legrand, is a global leader in Audio/Video and PC cabling and connectivity solutions since 1984. C2G delivers connectivity solutions renowned for superior quality, value, and innovation—all backed by an uncompromising commitment to customer service. C2G is widely known as the cabling and connectivity supplier of choice for industry leading integrators, technology resellers, and distributors across North America, EMEA, and Asia. In 2019 C2G joined Legrand | AV, a leading provider of innovative connectivity, mounting, racks, and display solutions for various audio video technologies. For more information, please visit C2G.

Telford-based C2G opened its UK operations in August 2008 and then officially launched at Channel Expo in May 2009. Working with value-added distribution partners, Tech Data UK, TDMaverick, and Tech Data Europe. C2G has quickly established a strong and extensive community of networking and A/V specialist partners in the UK and Europe.

Media Contact

Rozie Aslam
Marketing Manager, UK & EMEA